Who am I?

Personal Details

bio-pic
  • Name: Ryan Thompson
  • Phone: (804) - 426-1744
  • Email: imryanthompson@gmail.com
  • Company Site: www.ridekorerva.com
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Why I am Specialized

As owner of RideKore, an IMBA certified MTB instructional service. I posses a deep understanding of what makes riders of all ages and skill levels tick. I’m part of their tribe. I speak their language. I understand the nuances of how a rider physically interacts with each component of their bike. To effectively market and instruct to riders is to understand them at their core and communicate by tapping into their wants, needs, desires and emotions.

As an advertising/marketing manager at a top ten marketing agency in the country, The Martin Agency, I understand what it takes to bring brand and product marketing plans to life by producing campaigns that tell a story about your brand and products. Stories that make meaningful, emotional connections with your audience. Stories that follow a strategic objective and move your business forward.

I can make an impact as your Global Marketing Programs Manager. Take a look at my resume and experience. Take a look at my letter of recommendation. You’ll see why I AM SPECIALIZED.

My Professional Background

Work Experience

2011 - Present

The Martin Agency

Advertising / Marketing Manger

Account lead responsible for managing team resources, brand advertising budgets, strategic development of brand marketing plans and all product marketing executions for the enthusiast brand BFGoodrich Tires.

Identified and partnered with select adventure sports athletes , including Cam Zink and Kyle Strait, to launch the brand’s new Playground Earth marketing platform in 2013.

The Playground Earth digital /social campaign generated over 1 million video views, increased website visits by over 50%, generated over 28,000 shares and increased positive brand mentions by 25%.

Led a digital and social marketing campaign for the launch of the new KO2 All-Terrain tire in 2014. The campaign exceeded KO2 pre-order sales by 200%, increased brand mentions by 84%, generated 172, 531, 726 impressions and 1.7 million video views.

Responsible for all aspects of social media marketing and collateral development, increasing overall social engagement month over month for the last three years.

Adept in managing the production of television, interactive, web, print and outdoor marketing executions for BFGoodrich and other major brands.

2012 - Present

RideKore, LLC

Owner / Operator / Content Manager

Direct all aspects of brand and business development, including instruction, for Richmond, VA’s premier IMBA certified mountain bike skills instruction service. (ridekorerva.com)

Developed strategic, grass roots marketing plans for multiple MTB audiences, from newbies to veteran riders, and helped to drive bookings across our three core products, increasing second season revenue over 400%.

Concepted and produced brand mountain bike videos as featured on Pinkbike. com. The videos earned over 42,000k views and were shared by respected brands such as SantaCruz Bikes, TroyLee Designs and Five Ten shoes.

Manage all content production including website development, video, social print and product and brand marketing guidelines.

Active lead on all grassroots partner sponsorships that include Deity Bikes, CaneCreek, IndustryNine and SantaCruzBikes.

2010 - 2011

Siddall Advertising, Inc

Advertising Account Executive

Account lead responsible for managing team resources, brand advertising budgets, strategic development of brand marketing plans for the following brands: Rocketts Landing Real Estate; VCU Chilrdren’s Hospital of Richmond

Managed all marketing campaigns for Rocketts Landing, helping to increase home sales by 50% compared to campaigns from previous two years.

Assisted in the development of VCU Chilrdren’s Hospital’s internal Mission, Vision and Values by organizing focus groups and performing a full communications audit.

Managed development of new logo and graphics standards for the VCU Children’s hospital brand.

2005 - 2010

Bizport, Inc

Off-Site Facility Operations Manager

Managed Bizport’s $500,000 per year off-site print facility account.

Exceeded sales revenue/production goals by 5-10% per year, from 2005-2008.

Cut production times in half by re-designing off-site production procedures.

Accelerated training for new hires by creating step-by-step training guides.

2002 - 2005

Best Buy, Inc

Mobile Audio Department Manager

Promoted within one year, to head the sales and installation team, for my strong work ethic and full understanding of Best Buy’s marketing process.

Awarded numerous certificates of recognition including: Top 100 of 600 stores in overall power ranking, gross margin percentage, and revenue percent to budget.

Consistently exceeded corporate marketing goals by analyzing daily reports such as mixed margin percentage, gross margin percentage, and revenue percent to budget.

My Education

Education

2006 - 2010

Virginia Commonwealth University

Strategic Advertising

School of Mass Communications, Virginia Commonwealth University

Graduating GPA: 4.0

Honors: Summa Cum Laude, Top Scholar Award recipient

References

  • Eric Eisele

    Creative Director, The Martin Agency

    Ryan has many talents that would help Specialized. He’s tenacious, always pushing for what’s right when it comes to business and creative decisions.

    He is amazing on a mountain bike. I helped shoot a video for RideKore and was stunned by his skills. His IMBA certification and successful side business mean he is beyond competent in the biking space. He would bring the same passion and professionalism to your brand that he has brought to his work here. In short, don’t miss out!

  • Eric Eisele

    Creative Director, The Martin Agency

    Ryan has many talents that would help Specialized. He’s tenacious, always pushing for what’s right when it comes to business and creative decisions.

    He is amazing on a mountain bike. I helped shoot a video for RideKore and was stunned by his skills. His IMBA certification and successful side business mean he is beyond competent in the biking space. He would bring the same passion and professionalism to your brand that he has brought to his work here. In short, don’t miss out!

  • Scott Sherman

    Associate Professor, VCU Advertising

    Ryan was a top student: smart, hard working, and eager. Check out the work he’s done with The Martin Agency and his company, RideKore. You’ll see that he is a strategic thinker, that he has a deep understanding of the branding business, and that he’d be an asset to any organization. Let’s not forget that he’s a nice guy too.

My best work

Portfolio

  • + >

    River City Rip

    Video: River City Rip

  • + >

    Ryan Thompson

    Photos: Ryan Thompson

  • + >

    Fresh Tracks

    Video: Fresh Tracks

  • + >

    KO2 Takes On Gravity

    Video: KO2 Takes On Gravity

  • + >

    Proving Grounds

    Video: Proving Grounds

  • + >

    Ride Center Rip

    Video: Ride Center Rip

Video

River City Rip

Video: River City Rip

Who says you can’t have fun on a 3 mile trail loop located in the heart of an urban metropolis? For the most part, riders living around large urban centers are relegated to creating lines off staircases or any concrete structures that look doable.

Sure, fun can be had on the street, but it can never replace that feeling you get from dancing with your bike in and out of corners on a narrow stretch of single track. But that type of trail riding can’t be found living in the pits of a concrete jungle. Or can it?

Photos

Ryan Thompson

Ryan Thompson

I'm an avid mountain biker. I eat sleep and breath cycling. From riding to instructing, I have an in depth knowledge of what riders need and want.

Through marketing and instruction for my company RideKore, I also know how to effectively communicate to other riders. Theses are invaluable traits for your Global Marketing Programs Manager position.

Video

Fresh Tracks

Video: Fresh Tracks

I helped lead the charge in helping to plan and produce the following episode for BFGoodrich tires:

"FRESH TRACKS" The final leg of the "Relay" features professional mountain biker Kyle Strait and freeride biker and videographer Taylor Sage, driving a Nissan Xterra fitted with the relay All-Terrains. They pick up friend and pro mountain biker Cameron Zink and head out in search of new challenges in the Utah desert.

Follow them to an undisclosed location where they build out a run to put down the very first lines.

What is the "Relay"?

FIVE ADVENTURES. THOUSANDS OF MILES. THE SAME FOUR TIRES.

Top-level athletes and outdoorsmen took the same set of BFGoodrich All-Terrain T/A® KO tires to the places they play. They drove them on different vehicles through the toughest terrain they could find to see how far they could push the tires — and the fun.

The BFGoodrich All-Terrain T/A® KO is the tire that created the all-terrain category. Tough enough for work and for all the places you play. It's your ticket to Playground Earth.

Video

KO2 Takes On Gravity

KO2 All-Terrain Takes On Gravity

I helped lead the team responsible for planning and producing the following video:

Watch the all new All-Terrain T/A KO2, BFGoodrich's toughest all-terrain tire ever. Tough enough to take on nearly any challenge on Playground Earth. (Or even above it.)

Video

Proving Grounds

Video: Proving Grounds

I helped lead the charge in helping to plan and produce the following episode for BFGoodrich tires:

"PROVING GROUNDS" kicks off the "Relay" and introduces participants to the BFGoodrich All-Terrain T/A® KO tire's capability at Miller Motorsports Park in Tooele, UT. They get behind the wheel of Jeep Wrangler Rubicons and Ford F-150 SVT Raptors to "crawl, run and jump" during two days of off-roading fun. They find out just how tough the All-Terrains really are, before taking them on (and off) the road.

What is the "Relay"?

FIVE ADVENTURES. THOUSANDS OF MILES. THE SAME FOUR TIRES.

Top-level athletes and outdoorsmen took the same set of BFGoodrich All-Terrain T/A® KO tires to the places they play. They drove them on different vehicles through the toughest terrain they could find to see how far they could push the tires — and the fun.

The BFGoodrich All-Terrain T/A® KO is the tire that created the all-terrain category. Tough enough for work and for all the places you play. It's your ticket to Playground Earth.

Video

Ride Center Rip

Video: Ride Center Rip

This video celebrates the forward movement of mountain bike culture here in Richmond, VA and aims to continue casting a positive light on the new trails being built in and around the city.

Watch as RideKore riders take a quick rip through one of the existing trail loops at Pocahontas State Park; part of the trail system that makes up the larger Richmond Regional Ride Center and the future home of 40 miles of new IMBA certified trails.

This is an effort to get riders involved with the local trail building and advocacy community by visiting rvaridecenter.com.

Contact

Lets Get In Touch

  • 10723 Berman Ct, Henrico VA, 23238
  • 8044261744
  • imryanthompson@gmail.com

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