Why I am Specialized
As owner of RideKore, an IMBA certified MTB instructional service. I posses a deep understanding of what makes mountain bikers of all ages and skill levels tick. I’m part of their tribe. I speak their language. I understand the nuances of how a rider physically interacts with each component of their bike. To effectively market and instruct mountain bikers is to understand them at their core and communicate by tapping into their wants, needs, desires and emotions.
As an advertising/marketing manager at a top ten marketing agency in the country, The Martin Agency, I understand what it takes to bring brand and product marketing plans to life by crafting campaigns that tell a story about your brand and products. Stories that make meaningful, emotional connections with your audience. Stories that follow a strategic objective and move your business forward.
I can make an impact for your mountain biking product segment. Take a look at my resume and experience. Take a look at my letter of recommendation. You’ll see why I AM SPECIALIZED.