Who am I?

Personal Details

bio-pic
  • Name: Ryan Thompson
  • Phone: (804) - 426-1744
  • Email: imryanthompson@gmail.com
  • Company Site: ridekorerva.com

Communications Specialist

I’m a highly talented marketing and creative hybrid with over 4 years of advertising/marketing experience working at the esteemed Martin Agency. I’m fully adept in the use of current HTML and CSS protocol as well as the entire ADOBE design suite.

My experience includes: web and social media management (including design and strategy), strategic account management, traditional brand management, and digital, TV and print production, as well as project management. Now I would like to bring my expertise and knowledge to work for you.

My toolbox of marketing and design skills is comprehensive. As the owner of my small business, RideKore, I’ve used my design and web development skills to create a premium look and feel for the brand, from logo design to our entire on and offline presence. See my work here: ridekorerva.com.

As a 21st century marketing and creative hybrid, I play at the intersection of digital content creation and brand storytelling. My skills in digital marketing and design, along with my ability to meet deadlines and work as a team player would be great contributors to success for your Senior Design Coordinator position.

My Professional Background

Work Experience

2011 - Present

The Martin Agency

Advertising Account Supervisor

(2014 – present) Account lead responsible for managing team resources, brand advertising budgets and strategic development of TV, print, digital and social marketing plans for TracFone and Total Wireless brands.

Managed multiple team to develop yearly campaign strategies and ensure consistent campaign and brand image across all touch points.

(2011 – 2014) Account lead responsible for managing team resources, brand advertising budgets and strategic development of digital marketing plans for the enthusiast brand BFGoodrich Tires.

Responsibilities include managing brand website to ensure optimized user experience , SEO and advertising campaign continuity.

Responsible for all aspects of social media marketing and collateral development, increasing overall social engagement month over month for the last three years.

Launched the BFG Playground Earth digital /social campaign that generated over 1 million video views, increased website visits by over 50%, generated over 28,000 shares and increased positive brand mentions by 25%.

Led a digital and social marketing campaign for the launch of the new KO2 All-Terrain tire in 2014. The campaign exceeded KO2 pre-order sales by 200%, increased brand mentions by 84%, generated 172, 531, 726 impressions and 1.7 million video views.

Adept in managing the production of television, interactive, web, print and outdoor marketing executions for the BFGoodrich brand.

2012 - Present

RideKore, LLC

Owner / Operator / Content Manager

Direct all aspects of brand and business development, including instruction, for Richmond, VA’s premier IMBA certified mountain bike skills instruction service. (ridekorerva.com)

Mange and design all branded content from logo design, social, on-line and off-line collateral.

Responsible for all web-develpoment and maintenance from full site refreshes to designing and updating web content.

Planed and managed social advertising campaigns that helped to drive bookings across our three core products, increasing second season revenue over 400%.

Concepted and produced brand mountain bike videos as featured on Pinkbike.com. The videos earned over 42,000k views and were shared by respected brands such as SantaCruz Bikes, TroyLee Designs and Five Ten shoes.

2010 - 2011

Siddall Advertising, Inc

Advertising Account Executive

Account lead responsible for managing team resources, brand advertising budgets, strategic development of brand marketing plans for the following brands: Rocketts Landing Real Estate; VCU Chilrdren’s Hospital of Richmond

Managed all marketing campaigns for Rocketts Landing, helping to increase home sales by 50% compared to campaigns from previous two years.

Assisted in the development of VCU Chilrdren’s Hospital’s internal Mission, Vision and Values by organizing focus groups and performing a full communications audit.

Managed development of new logo and graphics standards for the VCU Children’s hospital brand.

2005 - 2010

Bizport, Inc

Off-Site Facility Operations Manager

Managed Bizport’s $500,000 per year off-site print facility account.

Exceeded sales revenue/production goals by 5-10% per year, from 2005-2008.

Cut production times in half by re-designing off-site production procedures.

Accelerated training for new hires by creating step-by-step training guides.

2002 - 2005

Best Buy, Inc

Mobile Audio Department Manager

Promoted within one year, to head the sales and installation team, for my strong work ethic and full understanding of Best Buy’s marketing process.

Awarded numerous certificates of recognition including: Top 100 of 600 stores in overall power ranking, gross margin percentage, and revenue percent to budget.

Consistently exceeded corporate marketing goals by analyzing daily reports such as mixed margin percentage, gross margin percentage, and revenue percent to budget.

My Education

Education

2006 - 2010

Virginia Commonwealth University

Strategic Advertising

School of Mass Communications, Virginia Commonwealth University

Graduating GPA: 4.0

Honors: Summa Cum Laude, Top Scholar Award recipient

References

  • Eric Eisele

    Creative Director, The Martin Agency


    Ryan has many talents that would help your company. He’s tenacious, always pushing for what’s right when it comes to business and creative decisions. He would bring the same passion and professionalism to your brand that he has brought to his work here. In short, don’t miss out!

  • Eric Eisele

    Creative Director, The Martin Agency


    Ryan has many talents that would help your company. He’s tenacious, always pushing for what’s right when it comes to business and creative decisions. He would bring the same passion and professionalism to your brand that he has brought to his work here. In short, don’t miss out!

  • Scott Sherman

    Associate Professor, VCU Advertising

    Ryan was a top student: smart, hard working, and eager. Check out the work he’s done with The Martin Agency and his company, RideKore. You’ll see that he is a strategic thinker, that he has a deep understanding of the branding business, and that he’d be an asset to any organization. Let’s not forget that he’s a nice guy too.

My best work

Portfolio

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    Misc Design Projects

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    Video Production

    Video Production and Editing

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    Content Management

    Web design and Content Managment

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    High End Presentation Design

    Premium presentation and pitch design

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    RideKore Print Design

    RideKore Print Ads

Graphic Design

Misc Design Work

Here are some miscellaneous design and graphic Photoshop projects that I created. These are simple explorations into various Photoshop and production techniques.

Video

Video Production

In addition to print, web and social static design and production; I'm also fully versed in video content production and editing. Here's a recent video produced (and starred in) by me.

Online Production

Content Managment

I'm fluent in HTML and CSS with the ability to develop, design and maintain my own webpages or work within pre built templates using common CMS platforms.

Design

Custom Presentations

I believe in the ethos that presentations can be more than just charts and graphs. Where possible I look for way to tell a story and present boring information in a persuasive, interesting way.

Design

Social Media

I designed custom social media graphics that boosted engagement and awareness leading up to the start of each instructional season.

Print

RideKore Print Design

Print ads I designed that successfully drove registration for each instructional season.

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